Two of the world’s leading darts players have signed major sponsorship deals with Volkswagen Commercial Vehicles ahead of the 2011 Premier League.Volkswagen Commercial Vehicles is stepping up to the oche and backing world number three, James Wade, and the 2011 World Championship semi-finalist, Mark Webster for a period of 12-months. And as fate would have it, the two 27-year olds face each other at the season-opener taking place at London’s O2 Arena next week.
Commenting on the sponsorship, Wade explained: “I’m delighted for both Mark and myself with this double sponsorship. It shows how popular darts is becoming when a major global company invests in the sport.”
“The start of the Premier League couldn’t have worked out better, and I know Mark and I will be doing our best to put on a great show at the O2.”
Currently ranked at number 13 in the world, Webster from Denbigh, North Wales, added: “This is a leading sponsorship deal and means I can concentrate on my goal of reaching world number one. Volkswagen vans have a superb reputation for reliability, strength and success, and these are qualities that I aim to bring to the oche, during the sponsorship and beyond.”“James and I are good friends, but when we’re on stage we’re best of enemies.”
Volkswagen Commercial Vehicles’ head of marketing, David George, said: “This is a new and exciting arena for Volkswagen Commercial Vehicles. As an ex-mechanic and plumber respectively, James and Mark are both perfect ambassadors for the brand. 
“With significant television and live audiences, darts is a great platform to continue raising awareness of our commercial vehicles brand. Everyone at Volkswagen Commercial Vehicles will be hoping James or Mark can claim the Premier League and many other trophies in 2011.”
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