Friday, 7 January 2011


World number three darts player, James Wade, will be stepping up to the oche this year with a significant new sponsorship deal.

Following one of his most successful years, Volkswagen Commercial Vehicles has agreed a 12-month contract with Wade, in time for this year’s Premier League.

After the announcement James said: “2010 was a superb year for me and being sponsored by such a major brand as Volkswagen Commercial Vehicles is fantastic news and makes me very proud.

“Volkswagen vans have a superb reputation for reliability, strength and success, something I aim to provide when on the oche, during the sponsorship and beyond.

“When I’m playing it gives me extra confidence knowing well-known brands like Volkswagen Commercial Vehicles have faith in my ability.”

Volkswagen Commercial Vehicles’ head of marketing, David George, said: “This is a new and exciting arena for Volkswagen Commercial Vehicles.

“Darts is a growing sport, with audience figures rising every tournament and thousands of new fans following every week.

“It has the second highest viewing figures on Sky Sports after Premiership football and will provide a platform to continue to raise awareness of our commercial vehicle brand.

“As an ex-mechanic, James is familiar to the automotive industry and will prove to be a great ambassador for Volkswagen Commercial Vehicles.

“Everyone at Volkswagen Commercial Vehicles will be hoping James can reclaim the Premier League in 2011.”

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