A West Midlands motor group has launched a new loyalty scheme giving customers free MOT’s tests for life.
Trust Group UK, which manages three Volkswagen sites in Wolverhampton, Stourbridge and Redditch, has introduced ‘rewards’ as a way of saying thank you to all its existing and future customers.
The free-to-join scheme gives customers a range of complimentary services such as, MOT tests for life, an annual valet, tyre and fluid level checks and discounts on vehicle accessories.
In addition members can also receive ‘rewardsPLUS’ vouchers as part of the friends referral element. These vouchers can be exchanged for a range of experience days including track days and hot air balloon rides.
“It’s all about giving something back,” said, Andrew Hockedy, Managing Director of the Volkswagen sites.
“We value each and every one of our customers and we wanted to launch a scheme that offered true value.
“All new customers automatically become members and early feedback shows it has been well received by our existing customers.”
Customers are required to book an annual service to be entitled to the ‘rewards’ benefits.
All members are asked to complete a registration form from one of the Volkswagen sites to receive the introductory rewards voucher pack.
For further information please contact your closest retailer, Wolverhampton Volkswagen on 01902 454602, Stourbridge Volkswagen on 01384 397600 or Redditch Volkswagen on 01527 883300 and ask for Tina Croot, Customer Services Manager.
Thursday, 27 January 2011
Motoring group rewards its customers
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