A Stourbridge company has launched a new initiative to promote its customer loyalty scheme.
Stourbridge Volkswagen, part of Trust Group UK, trialled the use of SMS messages for the first time to ask customers to sign up for its free-to-join scheme which gives customers a range of complimentary services such as free MOT tests for life and monthly complimentary deluxe service washes.
The trial provided automatic entry for all those who signed up into a free prize draw and proved to be incredibly successful, with nearly 200 responses received.
Gillian Hull, from Stourbridge, was picked as the lucky recipient of a Christmas hamper worth £250 by simply joining the Stourbridge Volkswagen customer loyalty scheme.
Andrew Hockedy, managing director of Trust Group UK, said: “It’s all about giving something back.
“We value each and every one of our customers and we wanted to promote our ‘Rewards Loyal Customers’ scheme which offers extra benefits for loyal customers.”
Gillian is delighted to have been selected as the winner of the prize draw.
She said: “The hamper is a fantastic early Christmas present.
“I joined the scheme because loyalty is something I believe in. The extra benefits are fantastic and as the scheme is free to join I had no hesitation in signing up.”
For further information on the customer loyalty scheme please contact your closest retailer, Wolverhampton Volkswagen on 01902 454602, Stourbridge Volkswagen on 01384 397600 or Redditch Volkswagen on 01527 883300 and ask for Claire Walker, customer services manager.